Understanding the Difference Behind ZEAL’s Air-Dried and Wet Recipes
When you look at a bag or can of ZEAL pet food, you’ll notice something different right away — numbers like 96% or 94% on the front. These aren’t just marketing. They reflect our commitment to real, animal-based nutrition, the kind your pet is naturally designed to thrive on.
Let’s unpack what these numbers mean — and why they matter for your dog or cat.
96% Meat: ZEAL Canada’s Air-Dried Advantage
Our air-dried recipes from Canada contain an exceptional 96% real meat and organs — including muscle meat, liver, heart, and green-lipped mussel. This ultra-high inclusion rate means you're feeding your pet a diet that closely mimics what nature intended: protein-rich, low-carb, minimally processed nutrition.
Benefits of our 96% meat air-dried formulas:
-
Gentle on digestion – fewer additives, more biologically appropriate ingredients
-
Rich in naturally occurring nutrients – supports skin, coat, joints, and vitality
-
Easier texture – soft, chewy bites are great even for picky or senior pets
There’s no need to mask the taste — the natural aroma and flavor of real meat speak for themselves.
94% Meat: ZEAL New Zealand’s Wet Food Commitment
Our wet food recipes from New Zealand are crafted with 94% meat, seafood, and organs, including sustainably sourced ingredients like free-range lamb, wild-caught salmon, and venison. This high inclusion makes every tray or can a complete, moisture-rich meal that nourishes from the inside out.
Why 94% meat matters in wet food:
-
Delivers essential hydration – great for pets who don’t drink enough
-
Supports joint and coat health – thanks to functional inclusions like green-lipped mussel and salmon oil
-
Clean recipes – no grains, gums, or artificial binders
New Zealand’s farming standards and ethical sourcing also bring trust and traceability to every bite.
What It Means for You and Your Pet
Most commercial pet foods rely on fillers, carbohydrates, and heavily processed ingredients to cut costs. At ZEAL, we invest in what matters: real meat, carefully selected organs, and purposeful superfoods.
When you choose 94% or 96% meat content from ZEAL:
-
You’re reducing empty calories and artificial extras
-
You’re choosing digestibility, palatability, and nutritional value
-
You’re feeding with intention — because every bite counts
