A bowl of ZEAL air-dried dog food

Real-Meat Treats for Everyday Moments

Meat-first, glycerin-free jerky tenders with a soft texture that is easy to tear, serve and share.

Beef: Rich, Hearty Nutrition

Made with real beef as the first ingredient in a soft, easy-to-tear jerky tender.Beef naturally provides protein, iron, zinc, and B vitamins to help support everyday energy and overall vitality.

Beef: Rich, Hearty Nutrition
  • Real Meat First

    Every recipe starts with real meat.

  • Only 6–7 Ingredients

    Short, straightforward recipe lists.

  • Glycerin-Free

    No added glycerin.

  • Soft & Easy to Tear

    Easy to portion for training or rewarding.

Made for Every Kind of Good Dog

  • A golden retriever waiting for a treat during training

    Train

    Tear into small pieces for repeat rewards.

  • A man rewarding a border collie beside a park bench

    Reward

    Serve a larger piece after walks, play or a job well done.

  • A woman sharing a close moment with her golden retriever

    Bond

    Make everyday moments together feel a little more special.

When You Own A Pet
you have a personal connection With Nature
Mr. Harjit Sidhu

The ZEAL Difference

Feature ZEAL Jerky Tenders Hard Biscuits Soft Treats
Real Meat First
Only 6–7 Ingredients
Glycerin-Free
Soft & Easy to Tear
One Primary Animal Protein Source

FAQ

Are ZEAL Jerky Tenders complete and balanced?

No. They are intended for intermittent or supplemental feeding and should be served as treats, not as a complete meal.

Are the treats easy to break into smaller pieces?

Yes. Their soft texture makes them easy to tear into smaller portions for training or dogs of different sizes.

Do ZEAL treats contain glycerin?

No. ZEAL Jerky Tenders are glycerin-free.

How many ingredients are in each recipe?

Each recipe is made with only 6–7 ingredients. Check the individual product page or package for the complete ingredient list.

Are these single-protein treats?

Each recipe has one primary animal protein source. Review the full ingredient list if your dog has a diagnosed food allergy or sensitivity.

How many treats can I give my dog?

Treat according to your dog’s size, activity level and total daily calorie needs. As a general rule, treats should make up no more than 10% of daily calories.

How should I store the treats?

Reseal the package after opening and store it in a cool, dry place away from direct sunlight.

Still need help?

Reach out anytime if you need us.

More Ways to Nourish & Reward

Wet Food

94% Animal-Based Ingredients

Made with 94% animal-based ingredients—including meat and organs, salmon oil, egg yolk, and New Zealand green-lipped mussel.

Air-Dried Dog Food

96% Meat & Organs

Complete and balanced real-food nutrition in convenient, scoop-and-serve pieces.

Our Founder Harjit Sidhu believes
It's unconditional love that
Let us connect with pets and nature.

In 1999, Mr. Harjit Sidhu founded ZEAL with pure love and passion for pets.

As one of the earliest advocates of traceable procurement in New Zealand, Mr. Harjit followed the tradition of natural production in New Zealand, always defending and adhering to the "authenticity of labels", using high-quality ingredients and humanitarian production to bring more scientific and comprehensive natural nutrition to pets.

Mr. Harjit always made sure that every bite of ZEAL's pet food is a solemn commitment to global pets, using morality and responsibility to achieve mutual protection of our pets and the planet.

Learn more
ZEAL founder Harjit Sidhu with a dog, alongside a map of New Zealand