If your pet has ever dealt with itchy skin, dull fur, or digestive troubles, you may have reached for shampoos or supplements. But the real solution often starts deeper—inside the gut.
In both cats and dogs, the gut and skin are closely connected. Just like in humans, a well-balanced gut microbiome plays a major role in immune function, inflammation levels, and nutrient absorption. And when the gut is thriving, the skin and coat often follow suit.
What’s Going On Inside?
Your pet’s gut is home to trillions of microorganisms that help break down food, absorb nutrients, and defend against harmful bacteria. When this internal ecosystem is supported, it reflects outwardly—through healthier skin, shinier fur, and fewer allergic reactions.
But when ultra-processed foods, fillers, or poor-quality ingredients disrupt the gut, the results can include:
-
Itching and redness
-
Excessive shedding
-
Ear infections
-
Upset stomachs or irregular stools
Nutrition That Supports from the Inside Out
ZEAL recipes are crafted with that connection in mind. Both our New Zealand wet food and Canadian air-dried meals avoid the most common disruptors—no artificial additives, no fillers, and no hard-to-digest binders.
Instead, we focus on nutrient-dense whole foods with a purpose:
-
New Zealand Green-Lipped Mussels – A natural source of omega-3s and anti-inflammatory nutrients that support joints and skin
-
Dried Kelp – Rich in trace minerals that feed both skin health and thyroid function
-
Salmon Oil – Adds healthy fats that fuel the gut lining and create a glossy coat
-
Egg Yolk & Liver – Provide essential fatty acids and vitamins like biotin and vitamin A for skin renewal
By supporting the gut with clean, high-meat, superfood-rich nutrition, you're giving your pet’s body what it needs to thrive—both inside and out.
What You Can Do
If your pet shows signs of skin or coat issues, don’t just treat the symptoms. Consider making a gentle but intentional shift in their food:
-
Transition to ZEAL over 7–10 days
-
Avoid mixing with overly processed kibble during the transition
-
Feed consistently to allow the gut to stabilize
You may start noticing small signs of improvement in just a couple of weeks—less itching, softer fur, more consistent digestion. Over time, those changes add up to a healthier, happier pet.
